The “coffee shop” business is considered to be a popular business that has grown in popularity over the past 10 years because it has a wide customer base. There is a high demand for daily consumption. And it is accessible to almost all ages. For the past 2021, the results of the survey found that “coffee” is the best-selling menu in popular delivery platforms. Which has total orders throughout the year up to 6.3 million glasses with the potential of the said market, the coffee shop business has expanded more. Counter to the country’s economy under the Covid-19 situation So we still see new cafes open all over the building. Opening a café or coffee shop is one of the dreams of many people.
But opening a successful café is not as easy as you might think. For anyone who wants to open their own cafe But don’t know how to start? Today, Aroma Group would like to introduce 5 tips that you should know for newbies who want to run a successful cafe!
5 tips for those who want to open a cafe, must know!
Study Information and Make a Business Plan.
The heart of any business is knowledge and planning before you start investing. Because every investment has risk. Should study the basic information thoroughly and carefully. to have a clear business plan and allow you to reach the goal quickly There are things to consider in order to create a business plan. whether the required budget working capital Study of break-even point, business model, target group Market studies in the industry and competitors, etc.
Determine the Character of the Shop. and Create an Atmosphere Suitable for Everyone
Making it stand out and be memorable is another way of success If you can create a unique character for your coffee shop. whether from naming the shop Using the concept to create atmosphere and decoration including the menu of the restaurant It will help build the strengths of the store. to draw attention and motivate them to try to use the service It can also create a wide recognition. At the same time, the space inside the store should be created to suit a variety of uses. because going to a coffee shop in this era Not just for coffee Each customer may have different needs. whether it is a place to rest place to meet friends workplace or tourist attractions for taking beautiful photos to post on social media, it is possible If your store can meet the needs of all groups of people, it will increase the chances of generating new customers. along with creating regular customers at the same time
Location
The important thing that will help increase revenue and profits for the business is having customers come to buy products. Therefore, choose a location that has a lot of people traveling through – back and forth. or located near the workplace Important places and has easy access It will increase the opportunity to increase more sales. After choosing a location We should also study nearby competitors. Analyze the target audience to see how many customers there are. how much purchasing power What are the strengths and weaknesses of competitors? To develop our store to have a different identity and attract customers to come to our store.
Always be Creative and Adapt
Because the coffee shop business is a highly competitive business, everyone turns to open their own coffee shop. whether small or large If our store does not adapt and add new creativity May cause customers to turn to other stores because the quality of products and services may not be enough to attract customers and retain customers to use the service at the shop forever. So your restaurant should be updated with new menus every week, whether it’s weekly or monthly. Special menus in various festivals, etc., and should have a new promotion. to always attract customers In addition, if a store can adapt to keep up with the times, it will increase the chances of buying and selling more. Using technology like social media and participating in delivery platforms is essential in this day and age if you want to run a successful café.
Pay Attention to Every Detail in Order to Keep Customers in Mind
In addition to coming up with a strategy to get as many people to buy our products, attention to every detail will help you attract one-time customers to become loyal customers as well. If there is attention to every small detail from upstream to downstream processes Whether it’s the selection of quality ingredients and equipment that help create good taste. Flavor development and recipe improvement Including the impressive service will help attract customers to come back to use the service often. If your shop has already taken care of it. Guaranteed that customers will definitely be able to experience it.
came here and thought Those who want to open a cafe, if you should have a guideline for preparing Let me tell you that these 5 secrets that Aroma has compiled will definitely help you open a successful coffee shop. For anyone looking to help with your business, Aroma Group has a full range of services. from coffee making courses and shop management Quality ingredients in a coffee shop fully equipped You can easily order online via the Coffee2U app. It can be downloaded in both the App Store and Play Store.
WE ARE AROMA Group is the leader in the roasted coffee business. and a full range of beverages with expertise And accumulated experience for more than 60 years, our business covers upstream to downstream. from the selection and distribution of the finest raw materials Selling coffee machines and high quality equipment Coffee Shop Business Development Institute Including the coffee shop business, until today, Aroma Group has gained the trust of many customers across the country. Whether it is a leading hotel, restaurant, supermarket convenience store and bakery both from dealers
Source: https://aromathailand.com/who-want-to-open-a-cafe-must-know/?lang=th
Name of company : AROMA GROUP
Address : 374 Chok Chai 4, Ladprao RD., Ladprao Bangkok 10230
Email : info@aromathailand.com
Tel : +662 159 8999
Website : https://aromathailand.com/