Bännerreklaam is an efficient way of increasing brand awareness; however, designing one is a whole new level of challenge. If you are new to banner designing, having adequate knowledge is crucial in designing a banner that would catch the eye of viewers and generate more leads. This article will provide you with some tips on how to design the perfect banner and the important criteria you should be well aware of.
Go Through The Brand Guidelines
Most brands, when it comes to branding and advertising, focus on conveying information through the branding guidelines, which could be in different forms of colors, typography, design styles, fonts, and also photos. Following the branding guidelines, you would be able to convey the unique message of a brand, making them stand out among viewers.
Usage Of Colours
Some of the companies have their own unique color shades, which help in defining who they are and their vision. When designing a particular banner, you must be careful about the usage of colors. The safest possible way would be going for colors depending on the brand logo. If the brand logo uses a combination of green and white, try to incorporate that centrally in the banner design.
Finding A Precise Image
Using images for banner design is not compulsory; however, they add to the aesthetics and help in conveying your brand vision and image better. When it comes to banner designing, the priority lies in finding an image that would match the information you are trying to convey through the banner. If possible, collect some images for reference and then make a choice accordingly.
Be Careful About Logo Placement
Make sure you have ample space for placing the logo accurately. This might sound obvious, but placing the logo centrally is crucial in displaying the brand’s identity. Where and how you place the logo affects the visualization as well. A logo, when placed at the top left, would be more visually appealing than placing them at the bottom, as the human eye reads in a Z pattern.
Highlight Your Headline
This is another crucial tip when it comes to designing any brand’s banner. Just by glancing at the headline, viewers should know which brand is being represented and understand the information. Usually, in a banner, a headline is marked with ‘welcome’, ‘announcement,’ ‘sale,’ or ‘ invitation’ to catch the human eye.
Add A CTA
Banners that mostly require a CTA would be web banners; they are mainly used for displaying in Google Ads or Facebook Ad copy. With a CTA, you would be attracting viewers to click on the link, which would then direct them to the home page of the brand.
Be very careful of the design hierarchy. Keep your banner as simple as possible, and do not go for any kind of complex information or subtitle. These are some tips you should always be well aware of. With HUNDRED⁹⁹ , you can now design banners and do content marketing with professional help. They have been in the industry for a long time and know how to make your brand stand out.