When social media sites such as Facebook, Twitter, and others first arrived on the scene, most businesses did not realize the impact these online forums would have on them years later. However, thanks to the explosion in digital advertising and the billions of people who take to these sites daily to post comments about experiences good and bad they have had with businesses, knowing what is being said online about your business and brand is critical to your company’s success. If you want to take the next step and understand how various aspects of social media monitoring can affect your marketing strategy, head off a crisis before it goes viral, and much more, rely on the experts at Netbase Quid.

Do Consumers View Your Brand Favorably?

In the business world, your brand is everything. Should you fail to make good use of social media monitoring and let only a few comments online turn into a national and international movement against your brand, the damage may be irreparable. To keep this from happening, you can use the innovative technology of Netbase Quid to gain in-depth knowledge as to how consumers view your brand. In fact, the technology will allow you to analyze large volumes of consumer experience data, meaning you can know how customers are viewing your products and services in real-time.

Is Your Company Trending Up or Down?

When you say your company is trending, you want to make sure it is doing so for all the right reasons. Thus, trend analytics is one of the most important areas involved in social media monitoring. Using Netbase Quid technology, your company can not only monitor trends as they shift over weeks and months, but also track and analyze the most common questions being asked online about your company. In doing so, you and your team can get on top of the latest developments, formulate a strategy that gets the key questions of consumers answered in a clear manner, and overcome any obstacles that may have started to appear regarding your branding and company reputation.

Choosing the Right Marketing Strategy

Once you know what is being said about your company thanks to Netbase Quid social media monitoring, you can then begin the process of choosing a marketing strategy that will hone in on the most pressing wants and needs of your customers. For example, you can find out if digital advertising is most preferred by your customers, if they dislike a recent TV commercial your company aired, or if online chatter indicates your target customers are confused about certain products, services, or company policies. Whatever the case may be, you can use this information obtained via social media monitoring to spend your advertising dollars wisely.

Zeroing In On Innovation

Since Netbase Quid social media monitoring works with all different types of industries, this allows you to zero in on the latest innovations from your competitors and find out if the online chatter from consumers is positive or negative. Once this happens, you can then identify which companies are gaining more and more influence over consumers, conduct market and risk analysis studies for your company, and detect shortcomings that may be opportunities your company can take advantage of in the future.

Rather than let your company get left behind when the next big trend starts to take off or find itself in full-blown crisis mode after letting social media chatter spin out of control, look to Netbase Quid and its innovations in monitoring what is being said about your business on social media. By doing so, you’re taking yet another step toward success.