Whether you’re new in the business or in the midst of a strategic plan overhaul, a mission statement is vital to any company. Not only does a mission statement showcase what your company stands for, but it’s also customer-facing and speaks volumes.
If you’re in the midst of coming up with your mission statement, here’s a bit more information about what a mission statement is along with some examples.
What Is A Mission Statement?
So, what exactly is a mission statement? Well, in essence, a mission statement essentially sums up the core of who your company is and why it exists. Most mission statements are typically short and only consist of a sentence or two. They’re also easy to read and aren’t boring and long-winded.
When created properly, your mission statement has the ability to drive and inform every aspect of your business – whether that be the day-to-day operations, customer loyalty, employee satisfaction and more. When done wrong, however, a mission statement is just another statement that the majority of the company ignores.
Some of the best mission statements out there make individuals feel like they want to be a part of the company. More than that, it also conveys both the heart and soul of the company.
What’s The Difference Between A Mission Statement And A Vision Statement?
Here’s the most important difference between a mission statement and a vision statement.
While a vision statement is aspirational – where the company wants to be, a mission statement is where the company is at the moment.
Think of the vision statement as essentially a long-term goal and the endpoint that you’re currently working towards. The mission statement on the otherhand is what will drive you towards that goal.
What Are Some Mission Statement Examples?
Here are some mission statement examples to provide you with some inspiration:
Starbucks
Starbucks’s mission statement is ‘To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time. This coffee giant originated in 1971 and has since made waves in the coffee world and is a household name.
Patagonia
Patagonia’s mission statement is ‘We’re in business to save our home planet’. Patagonia has always been guided by their mission statement and is widely known for its environmental and social activism.
Microsoft
Microsft’s mission statement is ‘To empower every person and every organization on the planet to achieve more.’ This successful company is valued at over $1.5 trillion and is an exceptionally successful company.
Nike
Nike’s mission statement is ‘To bring inspiration and innovation to every athlete in the world.’. With this mission statement, it drives Nike to do everything possible to expand human potential.
Dove
Dove’s mission statement is ‘Helping young people overcome body image issues and fulfil their potential by building positive body confidence and self-esteem.’. Dove has always stood by their mission statement and even came up with the highly successful Dove Real Beauty Campaign.
Coming Up With A Mission Statement
The above are all some examples of great mission statements. When it comes to creating your company’s mission statement, it’s important to ensure that it’s not only authentic, but it’s also achievable, easy to read, and is something that would resonate with your target audience while aligning with your brand values.