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It is difficult to predict exactly what the future of SEO will be in 2023, as the field is constantly evolving and adapting to changes in technology and search engine algorithms. However, some trends that are likely to continue shaping the future of SEO include:

1. The importance of mobile optimization: With an increasing number of internet users accessing the web through mobile devices, it is crucial for websites to be optimized for smaller screens and touch-based interactions.
2. The rise of voice search: As virtual assistants and smart speakers become more popular, more people are turning to voice search to find the information they need. Optimizing for voice search will become more important for businesses in the future.
3. The emphasis on user experience: Search engines are becoming more sophisticated at understanding user intent, which means that websites that provide a good user experience are more likely to rank well in search results.
4. The use of artificial intelligence and machine learning: Search engines are increasingly using AI and machine learning to understand the meaning of content and match it with user queries. It will become more important for SEOs to understand these technologies and how they can be used to improve search engine rankings.
5. The importance of Featured snippets, Featured snippets are a form of position zero in SERP, with the data from schema markup of the website, it increases the visibility and click-through rate.
6. The importance of social media and user-generated content: Search engines are paying more attention to social signals and user-generated content, as they provide insights into the popularity and relevance of a piece of content.
7. The emphasis on more technical SEO audit and optimization will continue, like website speed and load time, security and crawlability, that are important for SEO.

All in all SEO will continue to evolve and the emphasis will be on providing a better user experience and creating high-quality, relevant content that matches user intent.

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