In the ever-evolving world of social media, YouTube has not been left behind in embracing short-form video content. With the introduction of the “Shorts” feature, YouTube has become a hub for bite-sised, engaging videos. As of July 2023, YouTube Shorts boasts an impressive two billion monthly logged-in users. With such a vast audience, it’s only natural that creators wonder how they can monetise their YouTube Shorts and earn from their creative efforts. In this blog post, we’ll delve into YouTube Shorts monetisation, exploring the avenues available to content creators and shedding light on the potential earnings.
Can You Monetise YouTube Shorts?
The short answer is yes! While YouTube has allowed monetisation of long-form videos for over 15 years, the introduction of Shorts brought about new opportunities for creators to earn from their content. Initially excluded from the YouTube Partner Program (YPP), YouTube announced monetisation options for Shorts in late 2022, allowing creators focused on short video formats to monetise their work.
How Does YouTube Shorts Monetisation Work?
YouTube Shorts monetisation comes in various forms:
- YouTube Shorts Ad Revenue Sharing: Creators can earn a share of the revenue generated from ads shown between Shorts videos. This revenue is distributed based on a formula that considers total views in each country. Creators receive 45% of the allocated revenue.
- YouTube Premium Subscription Revenue Sharing for Shorts: This method allocates payments based on a creator’s share of views within their country. Creators receive 45% of the net revenue from YouTube Premium allocated to monetising creators for Shorts.
- YouTube Shopping Features: Creators can monetise Shorts by promoting their products using YouTube Shopping. This feature allows users to browse and purchase products directly from a Short.
- YouTube Fan Funding: Once monetisation is enabled, creators can use fan funding options like Super Thanks and Channel Memberships to generate income. Super Thanks allows viewers to show appreciation for content with customisable animations and comments. Channel Memberships offer perks to paid subscribers.
Who Is Eligible for YouTube Shorts Monetisation?
To be eligible for full YouTube Shorts monetisation, creators must have:
- A minimum of 1,000 subscribers.
- Either 10 million valid public Shorts views in the last 90 days or 4,000 valid public watch hours of long-form videos in the last 12 months.
Creators who meet these criteria can access Shorts ad revenue sharing and YouTube Premium subscription revenue sharing. However, YouTube introduced an expanded program in June 2023, allowing newer creators with at least 500 subscribers and specific view thresholds to monetise through YouTube Shopping and fan funding. These creators, however, won’t have access to ad revenue sharing or YouTube Premium subscription revenue sharing.
How Much Can You Earn Through YouTube Shorts Monetisation?
Earnings from YouTube Shorts monetisation are subject to various factors. The consensus among creators is that revenue per thousand views (RPM) for Shorts is approximately $0.05 to $0.07, translating to $50 to $70 for a million views. However, earnings through YouTube Shopping and fan funding will depend on product promotions, viewer appreciation, and channel memberships.
Bottom Line
YouTube Shorts monetisation offers creators multiple avenues to generate income, but the earnings may not match those of long-form videos. To maximise potential earnings, creators can explore additional methods like affiliate programs, brand collaborations, Patreon, and using Shorts to grow viewership for long-form content. While the monetisation landscape for Shorts is evolving, it provides creators with new opportunities to showcase their creativity and earn from their engaging short videos. If you are looking for the best social media agency Chester or digital marketing in Chester, visit Social Buzzing.